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About The Graphite Lab

The Graphite Lab is a software company dedicated to building innovative tools and solutions that help trades businesses streamline operations, enhance customer experiences, and drive growth. We specialize in optimizing workflows, and implementing cutting-edge AI technologies that empower our clients to scale smarter.

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Our team is collaborative, fast-paced, and passionate about solving complex problems with user-friendly solutions. We believe in building long-term partnerships with our clients, delivering value at every stage of their journey.

Who Thrives Here

  • You see AI as a force multiplier

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  • You’re excited by the potential of AI to amplify human capability. You’re motivated by the chance to apply automation to high-impact, real-world problems in industries long overdue for innovation

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  • You focus on outcomes, not just tasks

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  • You go beyond temporary fixes. You work to understand root problems, design thoughtful solutions, and measure success based on the real-world results our clients experience—not just what gets shipped

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  • You thrive in startup environments where priorities evolve, ambiguity is normal, and speed matters. You’re comfortable iterating, experimenting, and sometimes failing on the way to something better

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  • You connect deeply with end-users

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  • You can explain complex technology in plain language and understand the perspective of someone who just wants the tools to work. You bring empathy and clarity to everything you build

How We Work

  • Build fast. Learn Faster

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  • Work smart. Live well.

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  • Flexibility, autonomy, and balance are baked into how we operate—from flexible hours to a culture that values recharge time and personal growth

About The Job

Marketing Manager

Your Impact Starts Here

As Marketing Manager at The Graphite Lab, you’ll lead the strategy and execution of marketing initiatives that fuel growth for our sales initiatives. You’ll be responsible for shaping our messaging, planning and producing high-impact content, and supporting sales with the materials and insights they need to close deals. You’ll play a key role in building our brand, accelerating pipeline, and making sure our story resonates with the right audience at every stage of the journey.

What you'll be doing:

  • Own content creation planning across formats—blog posts, video, sales decks, case studies, email campaigns, landing pages, and more

  • Manage and maintain a content and campaign calendar aligned to product releases, sales needs, and strategic goals

  • Develop sales enablement assets like one-pagers, competitive guides, case studies, email templates, and pitch decks

  • Collaborate closely with the CEO, sales, product, and design teams to execute full-funnel campaigns

  • Build and manage a small, high-output team of freelance writers, designers, and content producers

  • Track campaign and content performance, using data to inform decisions and optimize ROI

  • Ensure brand voice, messaging, and visuals are consistent across all customer touchpoints

  • Support growth initiatives, including SEO, social media, paid acquisition, and partner marketing

  • Lay the foundation for future marketing hires and process (growth, content, video, community, etc.)

Skills & Qualifications

Who you are:

  • A creative and strategic thinker who can both see the big picture and dive into the work

  • A clear communicator and storyteller who can break down technical ideas into customer-friendly language

  • Comfortable working across disciplines and coordinating multiple moving parts

  • Organized, resourceful, and outcome-driven

What you bring:

  • 3–5+ years in a B2B marketing role, ideally at a SaaS or tech startup

  • Proven experience leading content strategy and execution across digital channels

  • Demonstrated success in enabling sales teams with the tools they need to close deals

  • Strong copywriting and project management capabilities

  • Experience working with or managing freelancers and creative partners

  • Bonus: Familiarity with tools like HubSpot, Webflow, Apollo, Notion, Canva, or Figma



Bonus: Background in trades, small business marketing, or agency work serving blue-collar industries


Compensation & Benefits:

Compensation:

Salary is experience-dependent.

Benefits:

  • 100% Employer-Paid Health Insurance, including dental and vision coverage.

  • $250 Home Office Bonus to help you create a productive workspace.

  • Fully Remove Work Environment - work from anywhere.

  • Flexible Work Schedule

Ready to Grow with Us?

 


Why You'll Love Working Here

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Competitive Pay

We offer a competitive salary based on the impact you bring to our team. Our benefits package includes 100% employer-paid health insurance, including dental and vision coverage. You'll also receive a $250 home office bonus.

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Fully Remote Work

We're a remote-first company with the flexibility to work from anywhere. We support both your professional ambitions and your personal well-being.

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Challenging, Meaningful Work

You'll be solving real operational challenges for service businesses, applying cutting-edge AI to industries that are often overlooked — but full of potential for transformation.

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Flexible Work Schedule

Flexibility in your schedule to optimize collaboration, while maintaining a healthy work-life balance.

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