50%
Reduction in time spent on Payroll tasks
70%
Increased productivity on Vendor Bill Management
4.9
Star rating on Google with AI responder
Overview
Tony LaMartina Plumbing Company, a family-run business, was growing — but their internal processes weren’t keeping pace. The owner, was spending a significant amount of time handling repetitive back-office work, leaving little room for strategic growth. Their back office, particularly payables and invoice tracking, consumed excessive resources, and important insights were buried in spreadsheets or disconnected tools.
Challenges
As the business grew, inefficiencies took a toll, with repetitive tasks consuming valuable time. Without automation or centralized reporting, the team lacked visibility into key metrics like vendor pricing, marketing ROI, and call performance.
Missed calls, unclear conversions, and limited insight further threatened the customer experience.
How TGL Helped
TGL delivered customized automation and dashboards
They developed a Purchasing Assistant that digitizes invoices via webhook, routes them to ServiceTitan, and enables one-click approvals.
Rachel, the bookkeeper, took full ownership of this workflow—freeing up bandwidth for higher-level initiatives.
Dashboards were customized to show marketing spend, revenue pacing, 3-day call board status, and CSR performance.
CallIQ gave insight into missed opportunities, negative sentiment trends, and CSR behavior.
The Benefits
Since partnering with TGL, Tony LaMartina Plumbing has gained major time savings, clearer visibility, and stronger team accountability.
The Purchasing Assistant freed up their bookkeeper, to fully own AP. Her time now fuels strategic work like training and inventory setup.
Real-time dashboards track revenue, ad spend, bookings, and call outcomes.
CallIQ flags negative calls, missed opportunities, and key insights—eliminating the need to review every call.
TGL’s tools removed tedious work, boosted performance, and gave Matt space to focus on big-picture growth.
Customer Details
Customer
Tony LaMartina Plumbing Company
Location
St. Louis, Missouri
Year Est.
1982
Industry
Plumbing
We needed to remove ourselves from things that take up time and can be done by others or better systems. The long and short of it is: you take this horrible thing I hate doing off my plate, and now I’m able to focus on the next bigger picture problem.
Matt LaMartina
Owner