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ABOUT THE GRAPHITE LAB

The Graphite Lab is a software company dedicated to building innovative tools and solutions that help trades businesses streamline operations, enhance customer experiences, and drive growth. We specialize in optimizing workflows and implementing cutting-edge AI technologies that empower our clients to scale smarter.

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Our team is collaborative, fast-paced, and passionate about solving complex problems with user-friendly solutions. We believe in building long-term partnerships with our clients, delivering value at every stage of their journey.

Who Thrives Here

  • You see AI as a force multiplier
     

  • You're excited by the potential of AI to amplify human capability. You're motivated by the chance to apply automation to high-impact, real world problems in industries long overdue for innovation
     

  • You focus on outcomes, not just tasks
     

  • You go beyond temporary fixes. You work to understand root problems, design thoughtful solutions, and measure success based on the real world results our clients experience– not just what gets shipped
     

  • You thrive in startup environments where priorities evolve, ambiguity is normal, and speed matters. You're comfortable iterating, experimenting, and sometimes failing on the way to something better
     

  • You connect deeply with end-users
     

  • You can explain complex technology in plain language and understand the perspective of someone who just wants the tools to work. you bring empathy and clarity to everything you build

How We Work

  • Build fast, learn faster
     

  • Work smart, live well
     

  • Flexibility, autonomy, and balance are baked into how we operate– from flexible hours to a culture that values recharge time and personal growth

ABOUT THE JOB

Content Strategist

Your Impact Starts Here

We’re hiring a Content Strategist to support our content operations, strengthen editorial planning, and improve how our content performs across platforms.


You’ll work closely with our in-house copywriter as a partner in research, strategy, distribution, analytics, and light content creation. This role is focused on planning, coordination, optimization, and cross-channel alignment—not redefining or owning the brand voice.

What you'll be doing:

  • Build and maintain an editorial calendar across web, email, social, and product education

  • Conduct research (audience, competitors, topics, formats) to inform planning

  • Coordinate workflows with writers, designers, marketing stakeholders, and leadership

  • Create and organize briefs, outlines, timelines, and asset requests

  • Track performance and share recommendations (engagement, SEO, CTR, conversions)

  • Support light writing/editing (social, email snippets, landing page sections)

  • Help repurpose and transform content into new formats

  • Support cross-team alignment around campaigns, launches, and priorities

Skills & Qualifications

Who you are:

  • Highly organized and detail-driven

  • Data-informed—you like measuring and improving performance

  • Collaborative and supportive (you help others do their best work)

  • Comfortable operating behind the scenes to keep things moving

  • Curious, resourceful, and always looking for ways to improve

What you bring:

  • 3–5 years in content strategy, content marketing, or digital marketing

  • Strong project management and content ops experience

  • Familiarity with analytics tools (Google Analytics, social analytics, SEO tools, etc.)

  • Solid understanding of SEO best practices and keyword research

  • Ability to turn insights into clear, actionable recommendations

  • Clear writing and editing skills for short-form content

  • Bonus: SaaS/tech/B2B experience

  • Bonus: experience with trades, field service, or workflow automation

Compensation & Benefits:

Compensation:

Competitive salary, to be determined based on experience.

Benefits:

  • 100% Employer-Paid Health Insurance, including dental and vision coverage.

  • $250 Home Office Bonus to help you create a productive workspace.

  • Fully Remove Work Environment - work from anywhere.

  • Flexible Work Schedule

Ready to Grow with Us?

 


Why You'll Love Working Here

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Competitive Pay

We offer a competitive salary based on the impact you bring to our team. Our benefits package includes 100% employer-paid health insurance, including dental and vision coverage. You'll also receive a $250 home office bonus.

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Fully Remote Work

We're a remote-first company with the flexibility to work from anywhere. We support both your professional ambitions and your personal well-being.

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Challenging, Meaningful Work

You'll be solving real operational challenges for service businesses, applying cutting-edge AI to industries that are often overlooked — but full of potential for transformation.

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Flexible Work Schedule

Flexibility in your schedule to optimize collaboration, while maintaining a healthy work-life balance.

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