PR-8057 · Live
Review Refinery
The Marketing Coordinator wants to know how the company compares to the shops down the road. With Review Refinery, the answer is already waiting. Competitors and review sites like Google, Yelp, and Facebook are selected once. After that, new public reviews are collected automatically as they are posted. Review Refinery captures each competitor review and displays it alongside the company's own reviews in a single place. Star ratings, review volume, and recurring customer feedback themes are shown side by side for every tracked competitor. The Marketing Coordinator is left with a current view of how the company's reputation compares across the local market.
The promise
The company's rating and review count sit right next to each competitor's, with the themes customers keep raising shown on both sides. The work of checking competitor pages one by one is already done, so there is no clicking through Google and Yelp and no holding the numbers in memory. The coordinator has a current, complete read on where the company stands in its market whenever it is needed.
How it works
The path from input to value.
- 01
Pick the competitors
The Marketing Coordinator adds the competitors they want to watch and chooses which review sites to cover for each, like Google, Yelp, and Facebook.
- 02
Read new reviews
On a regular schedule, the product reads each tracked competitor's new public reviews across the chosen sites and captures the rating, the text, and the date.
- 03
File them together
Every competitor review is stored next to the company's own reviews, with duplicates filtered out so each one lands once.
- 04
Show the benchmark
The product builds a side-by-side view of star ratings, review counts, and recurring themes for the company and each competitor, ready whenever the Marketing Coordinator opens it.
The day before. The day after.
Same moments. Lived differently.
Before a spring promotion the Marketing Coordinator wants to know how the company's rating compares locally. They open three competitors' Google pages in tabs and start reading.
9:00 AMThey open Review Refinery. The company's rating and review count are lined up next to every tracked competitor, already current.
9:00 AMBefore
Before a spring promotion the Marketing Coordinator wants to know how the company's rating compares locally. They open three competitors' Google pages in tabs and start reading.
After
They open Review Refinery. The company's rating and review count are lined up next to every tracked competitor, already current.
They have skimmed two competitors and noted their star averages on a sticky note. The third has dozens of recent reviews and they give up partway through.
9:40 AMCompetitor feedback is analyzed in minutes, giving the Marketing Coordinator time to get ahead on the Spring Promotion.
9:40 AMBefore
They have skimmed two competitors and noted their star averages on a sticky note. The third has dozens of recent reviews and they give up partway through.
After
Competitor feedback is analyzed in minutes, giving the Marketing Coordinator time to get ahead on the Spring Promotion.
In a planning meeting they are asked what customers praise about the top competitor. They give a rough answer from memory because they never finished reading.
2:00 PMIn the planning meeting they answer the competitor question from the live benchmark, with specifics from recent reviews.
2:00 PMBefore
In a planning meeting they are asked what customers praise about the top competitor. They give a rough answer from memory because they never finished reading.
After
In the planning meeting they answer the competitor question from the live benchmark, with specifics from recent reviews.
The numbers they gathered are already out of date, and they have not had time to check again.
Next monthThe benchmark has kept reading new competitor reviews the whole time, so the picture is still current when they look again.
Next monthBefore
The numbers they gathered are already out of date, and they have not had time to check again.
After
The benchmark has kept reading new competitor reviews the whole time, so the picture is still current when they look again.
What it doesn’t do
The edges we drew on purpose.
A product that tries to do everything ends up doing nothing well. Here’s what we left out, and why we don’t feel bad about it.
- ×Does not ask customers for reviews or send review requests.
- ×Does not reply to, respond to, or contact anyone about reviews.
- ×Does not write a competitive-analysis report or tell the company what to do next.
- ×Does not manage or respond to the company's own reviews.
- ×Does not collect review data that cannot be read from a public profile.